Live shows and corporate events have become increasingly valuable for brands in recent years. The growth in this industry speaks for the global strength of live events. In a world where people are increasingly living behind screens, “being there” is appreciated more than ever. In our experience economy, live entertainment is moving more and more into the centre of attention. Because fans spend overwhelmingly more money on experiences such as festivals and concerts than on material goods. This also significantly increases the expectations of events and company events in the professional environment.

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